TMT观察网_独特视角观察TMT行业

近日，分布式數據平臺Wibson上線了Alpha內測版app，用戶可通過該應用選擇將個人數據銷售給感興趣的研究項目，既能獲得經濟激勵，又能確保個人私有信息不泄露，實現用戶對個人數據的控制。據悉，Wibson內測版應用已與加州大學伯克利分校的多個研究項目達成合作，且綁定個人社交賬號即可獲得獎勵。

8月18日，玖四社區對Wibson合伙人Adrian Ertorteguy進行了一次線上訪談。以下是此次線上訪談的主要內容。

Adrian: We have design incentives on the market place for both parties to act according to what they declare they will do. There is no need to trust on a centralize authority because on one side you own the data you want to sell and on the other the buyer clearly stablish the purpose of the need of that data they want to buy. Doing it on a decentralized way helps to prevent the single point of failure like when Equifax was hacked.我們在Wisbon市場上設計能夠讓雙方都能按照自己的承諾行事的激勵機制，因此我們的市場不需要中心化的的權威機構。因為一方面你擁有你想要出售的數據，另一方面買家顯然確定了他們想要購買數據以及目的。以去中心的方式進行操作有助于防止單點故障，比如Equifax被黑客攻擊等情況。

Adiran:We believe that a market place for data is needed because we think that data is an active asset that people generates and has value, we want to enable a place where people can profit from it. Why Privacy? Because for the nature of the active asset, data is considered a personal asset and there is a need for a private transaction. Why decentralized? Is because we don’t want to build a new monster like google, we don’t want to storage people’s data, we don’t want that power. We want that everybody has the control of their own data and sell it or not to whom they want, a decentralized way is the only way we think we can achieve this.我們相信數據市場是必要的，是因為我們認為數據是人們產生的、擁有價值的活躍資產，我們想讓人們能夠從中獲利。至于保護隱私的原因，是由于數據被認為是個人資產，需要進行私人交易。為什么去中心化?因為我們不想建立一個新的怪物像谷歌，我們不想存儲人們的數據，我們不想要那種力量。我們希望每個人都能控制自己的數據，并把數據賣給他們想要的人或者不賣給他們。

Adrian: This is a platform in which people will be able to sell and monetize their data you can think of it as an EBay. Every person using Wibson has their data encrypted on their device and when a seller agrees on a transaction the data is transmitted directly to the Data Buyer, in this process Wibson never sees or storages any data. There is no Centralized data storage.Data is not stored in the blockchain either. The transfer is peer to peer between the seller and the buyer using a channel that both agree on. It can be https, ftp or even a public server.在這個平臺上，人們可以出售及貨幣化他們的數據，你可以把它想象成EBay。每個使用Wibson的人都在他們的設備上對他們的數據進行加密，當賣家同意交易時，數據被直接傳輸給數據買家，在這個過程中Wibson將永遠不會看到或存儲任何數據，沒有集中的數據存儲，數據也不會存儲在區塊鏈中。轉讓是買賣雙方通過雙方都同意的渠道進行對等轉移，它可以是https、ftp，甚至是公共服務器。

Adrian： With Wibson we give people a way to connect certain data assets (data connectors) When people connect this data assets like your GPS geolocation is visible on the platform that you have those assets connected but there is no storage of what those assets are. Once you have connect the data assets of your choosing you will be able to generate a profit from data buyers interested in that data.Wibson我們給人們一種連接某些數據資產(數據連接器)，Wibson 平臺可以選擇讓你分享自己的數據如GPS定位，平臺會顯示你有此類數據但是不會去儲存這些數據。一旦你連接了你選擇的數據資產，你就能夠從對該數據感興趣的數據買家那里獲得利潤。

幣圈不正常人類吐槽中心 ：Hello, after studying the project, I have a question.Now our data is really very important and valuable, but how do we do data security?Can skills control personal information without disclosing information?你好，在研究完這個項目后，我有一個問題。現在我們的數據非常重要和有價值，但是我們如何實現數據安全呢?技術是否能在不泄露信息的情況下控制個人信息嗎?

Adrian：The data is encrypted on your device. When any data is bought by a Dara Buyer it goes directly from your device to the buyer (pier to pier communication) they go encrypted using an asymmetric encryption method with new keys generated for each transaction.數據會在你的設備上加密，當數據買家購買數據時，它會直接從你的設備發送到買家（P2P），這個過程使用非對稱加密方法加密，每次交易都會生成新的密鑰。

Adrian: This Idea occurred to us on 2010, this idea was born as a way to democratize the access of everyone’s data, as a way to keep individual data in a decentralized way. We didn’t want more monopolization of data. The data you generate should belong to you and you should have the control of how that data is being used, for how long and for what purpose and more importantly participate in the benefit it generates. Also you have control over the privacy of your information and remain anonymous if is what you want. Last year we thought it was the right time to implement this idea, we saw that the conditions for this decentralized market place for data was right. Things like new laws in Europe like GDPR, the Cambridge analytics and Facebook scandals and the grow and maturity of blockchain technology that allow us to build this project on it in a decentralized way with no authority to profit from it where all subjects that it was the right time to act on our vision.我們在2010年想到了這個想法，我們想讓每個人的數據訪問民主化，以一種去中心的方式保存個人數據，避免更多的數據被壟斷。你的數據應該屬于你自己，你應該能夠控制這些數據的使用方式、使用時間和用途，更重要的是，你應該能夠參與到這些數據帶來的好處中。此外，你可以控制自身信息的隱私，是否匿名等。去年，我們認為是實現這一想法的正確時機了，當時有了創建去中心化數據市場的條件。GDPR等歐洲的一系列新法律，劍橋分析和Facebook等丑聞，以及區塊鏈技術的發展成熟，讓我們想以去中心、無盈利的方式解決這個問題。

幣上財經: What substantial benefits can the wibson system actually bring to us and improve our life ?Wibson系統到底能給我們帶來什么實質性的好處，又將如何改善我們的生活?

Adrian:The benefit is clear, gain control of your data and participate in the rewards or monetization’s it generates. We believe that everyone that is producing data should monetize it. Companies that use your data without giving any value to you are wrong, we as a consensus mechanism shouldn’t allow this kind of behaviors. If someone wants your data for research or advertisement purposes they can rent it from you and we are here to facilitate that process.其中的好處很明顯，每個人都可以控制自己的數據，并參與它帶來的回報或盈利。我們相信每個生產數據的人都應該將其貨幣化。公司使用你的數據而不給你任何價值是錯誤的，我們作為一個共識機制不應該允許這種行為。如果有人為了研究或廣告的目的想要你的數據，他們可以從你那里租來，我們在這里為這個過程提供便利。

黑貓讀幣: can you explain for us in a easy way, how the wibson system works as a Decentralized, Privacy-Preserving Data Marketplace? we are really eager to know more about wibson but have some difficulties to fully ucomprehend wibson's white book？您能簡單地為我們解釋一下wibson系統是如何作為一個去中心的、保護隱私的數據市場運行的嗎?因為我們想知道更多關于wibson的信息，但是要完全理解wibson的白皮書還有一些困難。

Adirian: Wibson is based in a really simple incentive system that makes very expensive an economically not viable to misbehave. All the mechanism are enforced by smart contracts that run on Ethereum.There are three players in the system: buyers, sellers and notaries.The sellers are empowered by Wibson platform to profit for the benefits their data generates.The buyers are entities and companies that legitimate data from users for different purpuses such as research and advertisments.The notaries are optional. They are entities and companies with high reputation that act in case of conflict upen request of seller or buyers.The Wibcoin is used by the data buyers to buy data from sellers and pay notaries if they request them.Data is never stored in the blockchain, only transactions this way they can be audited and used as a reference for buyers to determine the prices of the data they will buy according to the needs of market.Wibson是建立在一個非常簡單的激勵系統上的，所有的機制都是通過在以太坊運行的智能合約來實現的。系統中有三個角色:買家、賣家和公證人。Wibson平臺授權賣家從數據產生的收益中獲利。買家可能是實體或者公司，他們從用戶那里獲得合法數據，用于研究和廣告等不同用途。公證員是可選的，它們是信譽良好的實體和公司，在賣方或買方的要求發生沖突時采取行動。Wibcoin是數據買家用來從賣家那里購買數據的，并在有公證人需求的情況下進行付款。只有這樣的交易才會被審計并作為買家購買數據的價格參考，數據永遠不會存儲在區塊鏈中。

區塊鏈智慧谷 :Looking closely at the Wibson project data, which mentions the value of personal data, what methods are used to estimate the market value of individual information in each category, and how are the missing parts of that information affecting the market value?仔細觀察Wibson項目數據，其中提到了個人數據的價值，使用什么方法來估計每個類別中個人信息的市場價值，以及這些信息中缺失的部分如何影響市場價值?

Adrian:One of the ways the price is going to be determined is by the transactions stored on the blockchain. Other ways will be led by the market needs and supply and demand.You can also read more about this in our medium post:https://medium.com/wibson/how-much-is-your-data-worth-at-least-240-per-year-likely-much-more-984e250c2ffa (I think you guys have the translation of this post).價格的確定方法之一是由存儲在區塊鏈上的事務決定。其他方式將由市場需求和供求主導。你也可以在我們的medium帖子里讀到更多關于這個的信息:https://medium.com/wibson/how-much-is your-data-worth at- 240 per year likely-much- 984e250c2ffa.

牛金財經: We know that big data is closely related to our lives, it brings us the benefits of accuracy and convenience, but at present almost all platforms on the market are not public data, many people do not know the situation, self-information data is leaked, it can be said that the current people do not trust the data platform. So what advantage does Wibson have for users to choose and trust when trust is overdrawn?我們知道,大數據與我們的生活密切相關,它帶給我們的好處的準確性和方便,但目前市場上幾乎所有的平臺不是公共數據,很多人都不知道的情況下遭遇了個人數據的泄露,可以說,當前人們不相信數據平臺。那么當信任被透支時，Wibson為用戶提供了哪些選擇和信任的優勢呢?

Adrian:First we want to say again that Wibson is not a platform were people storage their data, is a platform that allows individuals to connect with buyers (seller with buyers) The Data Owners always have their data storage and encrypted in their device. When a Data owner accepts an offer from a data buyer then the data is moved form the owners device to the data buyer, for a stablished period of time. You own your data and you will have control over it.首先，我們想再說一遍Wibson不是一個人們存儲數據的平臺，而是一個允許個人與買家(賣家和買家)聯系的平臺，數據所有者總是有他們的數據存儲并在他們的設備中加密。當數據所有者接受數據購買者的報價時，數據就會從所有者設備轉移到數據購買者，并持續一段時間。你擁有你的數據，你就能控制它。

雷電財經: Hello, I looked at Wibson's data carefully and found that the most important thing you mentioned in your project is to enable users to benefit from more transparent, trusting, and self-selective transactions, thereby avoiding data abuse and being used by others. How does Wibson implement this set of core questions?您好，我仔細查看了Wibson的數據，發現您在您的項目中提到的關鍵點是讓用戶能夠從更加透明、信任和自我選擇的事務中獲益，從而避免數據濫用和被他人使用。Wibson如何實現這組核心問題?

Adrian:The buyer in the buyers app has to stablish what type of data they want, for what they will use it and for how long they will use them. It will generate very concrete and transparent terms and conditions stablishing what the data buyer will pay for the data they are looking for, then the Data Owner or Data seller has complete control over if it wants to accept or not the transaction/offer, Then The buyer will send notifications of offers to the data sellers that have that type of data connected through their data connectors.購買者應用中的購買者必須確定他們想要哪種類型的數據，他們將使用的數據種類以及使用時間，它將產生非常具體和透明的條款和條件，各國的數據買家將支付他們正在尋找的數據,那么數據所有者或賣方已經完全控制它是否想接受事務/報價,那么買方將發送通知賣家提供數據,通過數據類型的數據連接連接器。

BIU財經:I hate the experience of selling data, constantly harassing strangers, constantly inexplicably advertising text messages, spam Pieces. How does Wibson make effective changes from the source of the data?我討厭不斷被陌生人騷擾以及垃圾信息轟炸。Wibson如何從數據源做出有效的更改?

Adrian:We all hate that process. In Wibson we are trying to make data brokers buy the data directly from you. You will sell your data to a company of your choosing. Per example if Nike is interested in buying your GPS location data because you are a runner and they will like to know which shoe is better to sale you can choose to sell your data to them and receive only the offers you are interested in. If you don’t want to sell your data to a specific company you are in control to not accepts their offer.大家都不喜歡這個過程。在Wibson，我們試圖讓數據經紀人直接從你那里購買數據。你將把你的數據賣給你選擇的公司。舉例來說，如果耐克有興趣購買你的GPS定位數據，因為你是一個跑步者，他們會想知道哪只鞋賣得更好，你可以選擇把你的數據賣給他們，只收到你感興趣的報價。如果你不想把你的數據賣給某家公司，你就能不接受他們的提議。

幣市晨讀： We know that Facebook, Google, has taken the leading position in the advertising business. If these advertising revenues are distributed to individuals, each person will receive $240 per year. How can Wibson benefit from the blockchain technology to enable the public to benefit from advertising?我們知道Facebook，谷歌，已經在廣告業務中占據領先地位。如果這些廣告收入分配給個人，每人每年將獲得240美元。Wibson如何從區塊鏈技術中獲益，使公眾從廣告中獲益?

Adrian: wibson will use the blockchain to keep track of all transactions and as a way to audit this transactions as needed. By keeping the transaction on the blockchian we will know the trends and prices that your data is worth. Also for a way to users to keep control of their data and how much monetization it belongs to them. The mission here is to enable users to receive what it belongs to them and for companies to buy validated data with the permission of the user.wibson將使用區塊鏈來跟蹤所有事務，并作為一種根據需要審計這些事務的方法。數據通過在區塊鏈上進行交易，我們將了解趨勢和你的數據的價值。還有一種方法，讓用戶能夠控制自己的數據以及他們數據的貨幣化程度，讓用戶能夠管理屬于他們的數據，以及讓公司在用戶許可的情況下購買經過驗證的數據。

作者：玖四社區